We may well have come, in the words of virginia slims ads, a long way, baby but we still have far—very far—to go we want to hear what you think about this article. One of the most well-known advertising campaigns in us history was launched in 1968 for the virginia slims cigarette brand you've come a long way, baby was the appealing slogan for a new, slimmer cigarette brand manufactured by the leading phillip morris company and advertised especially to women smokers. Tag lines such as the infamous you've come a long way baby like early ads targeted at women, like virginia slims, capri, misty and the camel no 9 brand. You've come a long way, baby i still remember hearing the jingle on tv, back when ads for cigarettes were allowed on television it's for virginia slims cigarettes, and i don't know if it's still being used, but the fact that i still remember it must mean it was an effective slogan. Virginia slims were introduced in 1968 marketed to young women with the slogan you've come a long way baby the cigarette much narrower and longer tailored for the woman's hand according to the commercial.
The virginia slims cigarettes slogan in the 1970s was you've come a long way, baby the national women's conference, held in houston in 1977, had a significant number of conservative delegates who were opposed to era and abortion rights. In 1978, the us-american country music singer-songwriter loretta lynn was in the charts with the song we've come a long way, baby the title song was a top ten hit for lynn, playing on the famous virginia slims slogan of the day, you've come a long way baby ( via . The title you've come a long way, baby was derived from a marketing slogan for virginia slims cigarettes conceived by red design, the album's primary cover art features an obese young man dressed in a t-shirt bearing the words i'm #1 so why try harder while holding a cigarette in his left hand. The premise of the virginia slims ads - both the tv commercials and the print ad campaign - was that, among the freedoms newly liberated women could and should enjoy, was the freedom to smoke cigarettes.
In 1968, the phillip morris company launched a memorable campaign to sell virginia slims, a new brand of cigarettes targeting women, itself a new phenomenon it had a brand-new slogan: you've. 1975 advertisement virginia slims cigarettes you've come a long way baby womens rights lib feminism smoking wall art decor find this pin and more on cigarette ads by davidson marshall this page measures approximately 8 x 11. 3 for a history of the movement, see, for example, long road to freedom: the advocate history of the gay and lesbian movement (mark thompson ed, 1994) (chronicling the movement from the late 1960s to the early 1990s.
The old virginia slims slogan we've come a long way, baby should also be a slogan for today's military woman women in the united states armed forces are doing some amazing things these days (wilson, 2003) there are female naval aviators and fighter pilots, and there have also been military women in space occupations previously closed to women. It had a brand-new slogan: you've come a long way, baby the company plastered it on billboards nationwide and put it in tv ads that featured women of the early twentieth century being punished for smoking. In the late 1960s, the morris tobacco company introduced the slogan, you've come a long way, baby, to launch virginia slims, their new women's only cigarette. In 1968, virginia slims began marketing to young professional women with the slogan, you've come a long way, baby - introducing the cigarette as the mark of a liberated, sophisticated woman.
In the 1990s, virginia slims finally decided to change their slogan they went with it's a woman thing, but it wasn't near as successful as you've come a long way, baby, so they changed it again to find your voice in the 2000s (ugh. The books and poems are written by strong women and whether dramatic or comedic, they feature women capable of finding solutions the women writing these books and appearing on the pages can often be characterized as steel magnolias. Using the advertising slogan, you've come a long way, baby, the ads contrasted sepia-tinted cheerless, oppressed-looking women from earlier decades with modern virginia slims women - bold, happy, often wearing colorful pants suits and liberated by, among other things, their ability to smoke openly. I think it's fitting to end this writing by quoting the virginia slims cigarette's advertising slogan, we've come a long way, baby in features tags shared stories articles. In 1968, the slogan you've come a long way, baby was used as a provocative tagline for virginia slims, a new thinner cigarette marketed specifically to women.
The old virginia slims slogan we've come a long way, baby should also be a slogan for today's military woman women in the united states armed forces are doing some amazing things these days there are female naval aviators and fighter pilots, and there have also been military women in space occupations previously closed to women. Pm planned to test market virginia slims kings in atlanta and new orleans in october/november of 2000, 59, 60 and virginia slims kings was launched in late 2000 61 the launch plan included bar awareness events, which were designed to generate awareness among young 21-29 year old smokers, and to generate names for a mailing list 62 a team of. Virginia slims cigarettes - you've come a long way baby this ad campaign capitalized on the women's liberation movement to promote virginia slims as a cigarette for women it was a clever advertising strategy for that era. You've come a long way, baby are any of you ais scholars old enough to know that cigarette companies used to advertise on billboards near schools or even on tv if not, you might be shocked to see the following video from the makers of virginia slims cigarettes.
The brand was introduced in july 1968 and marketed to young professional women using the slogan you've come a long way, baby later campaigns have used the slogans, it's a woman thing, and find your voice. We've come a long way, baby that was the slogan created by the tobacco industry's product for women, virginia slims cigarettes it was the acknowledgement that women have finally arrived - empowered by what was then known as the women's liberation movement - now better known as feminism. 1970's vintage cigarette ad you've come a long way, baby' juxtaposed with comments from sports physician karim khan about the physical similarities between smoking and lack of exercise.
In the 1960s and 1970s, the themes of feminism and women's liberation, with the slogan you've come a long way, baby were often used in the ads,.